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I grew up working as a writer. 

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Words make people feel and do. They can help us understand tricky subjects, smile at clever jokes, engage, comfort, challenge, STOP!, wait, come here, darling.  They're powerful things.

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Like all powerful things, words should be treated with respect. Content strategists help clients use the right words and images for the job and make sure that those words and images are working their socks off.

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