Belinda Moore
writer and content strategist
IKON Training
for WHAT Associates
IKON designs and runs training courses designed to help staff handle challenging and aggressive behaviour. Many of IKON’s clients are NHS Trusts*.
I proposed that IKON offer clients an additional way to buy training. Retained resource provides a dedicated in-house training team without the client having to recruit, train or manage one.
It makes it easier for the client to budget and provides a more predictable income stream for IKON.
I wrote the content for this website and for IKON Training brochures and supporting material.
I wrote the positioning statement, ‘Positively confident at work’ and came up with the roundel ‘IKON LIVE’ when the pandemic hit and training needed to be delivered online.
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*shockingly, Lockdown led to an increase in aggression in the NHS. Learn more in this piece I wrote 2020 as an SEO booster.
https://www.ikontraining.co.uk/blog/corona-drives-increased-aggression-in-nhs/
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