Belinda Moore
writer and content strategist

I was brought in on contract to deliver an appropriate website and clarify the proposition. The company was in the process of significant change, including the appointment of a new CEO.

I selected an agency and oversaw their design and build, wrote straightforward web copy that clearly outlined the product benefits and looked comms including pr and social media.

I wrote the positioning statement ‘simply recyclable’ and incorporated it with the logo.