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Belinda Moore
writer and content strategist
Independent school rebrand
for WHAT Associates
One of the reasons that the project went so well, leaving the client so happy, was the extent and rigour of the discovery phase.
We surveyed all parents, students and staff and employed the feedback from those surveys to inform the brief and the creative solution.
You see my working for the positioning statement. The school loved it.
The majority of this extensive rebrand for an historic independent school took place in the UK's Coronavirus pandemic Lockdown 1.
Parents everywhere had extra concerns about the health and wellbeing of their children.
Plentiful, well-managed indoor and outside space became of key importance in their choice of school.
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